I recently completed a course on Storytelling by Jennifer Aaker from Stanford. At the core of it, the course explains four steps to telling a story which are: 1. Single Focussed Goal 2. Grab Attention 3. Engage 4. Enable Action In the context of the recent victory that Modi registered in the elections in India. As I was listening to Modi's victory speech it just hit me how he had used each one of these elements in a very pointed manner, in order to win the elections.
Modi - The Storyteller
Modi - The Storyteller
Modi - The Storyteller
I recently completed a course on Storytelling by Jennifer Aaker from Stanford. At the core of it, the course explains four steps to telling a story which are: 1. Single Focussed Goal 2. Grab Attention 3. Engage 4. Enable Action In the context of the recent victory that Modi registered in the elections in India. As I was listening to Modi's victory speech it just hit me how he had used each one of these elements in a very pointed manner, in order to win the elections.