If you are building a consumer business think habits. Every successful consumer business uses a fundamental insight into consumer behaviour to exploit the same and profit from it. Even if you ask a tea vendor by the roadside, he operates on great insight. He knows people have lunch between 1 PM and 2 PM. As the food makes its way down to the stomach, the stomach starts to digest the food. This requires energy. Which in turn takes energy away from the brain which causes people to feel sleepy. People choose to have caffeinated drinks at around 3 PM to chase away the lethargy and keep the brain from turning off.
Building businesses around Habits
Building businesses around Habits
Building businesses around Habits
If you are building a consumer business think habits. Every successful consumer business uses a fundamental insight into consumer behaviour to exploit the same and profit from it. Even if you ask a tea vendor by the roadside, he operates on great insight. He knows people have lunch between 1 PM and 2 PM. As the food makes its way down to the stomach, the stomach starts to digest the food. This requires energy. Which in turn takes energy away from the brain which causes people to feel sleepy. People choose to have caffeinated drinks at around 3 PM to chase away the lethargy and keep the brain from turning off.